Hilton Hotels & Resorts, the American multinational hospitality company, announced its latest brand on Wednesday — Spark by Hilton. This new addition to its portfolio focuses on premium economy lodging and hopes to provide travelers with great and practical amenities for a budget-friendly price.  Spark by Hilton hotels will have a more minimal and modern …

Traveler’s behavior has been changing considerably since the pandemic started and major companies in the travel industry have been adapting and offering new services to satisfy their customer’s needs.  Notably, Marriott has been one of the big hotel chains making efforts to provide new services and implement new business models in modern times. The company …