Park MGM, formerly Monte Carlo, will reportedly be the first completely non-smoking casino resort on the Las Vegas Strip when it reopens.
The casino, hotel, pool, restaurants and rooms will be all non-smoking according to Vital Vegas
There’s been a lot of buzz about Las Vegas casinos possibly going non-smoking but popular wisdom has been a non-smoking casino in Vegas is doomed.
Park MGM is the perfect casino resort to take the smoking ban leap.
While the timing is related to the COVID-19 crisis, a smoking ban is going to be a huge market differentiator for Park MGM. That marketing hook is needed more than ever, especially because the hotel has not met expectations since the Monte Carlo rebrand. Ditto the resorts hotel-within-a-hotel, NoMad
According to VitalVegas, The goal for Park MGM has always been to appeal to younger customers. The “bold” move to ban smoking is certain to be a draw for customers who may never have been to Park MGM, or Monte Carlo for that matter.
It seems likely the smoking ban at Park MGM will be presented as “temporary,” but if it results in pulling in new customers, it may end up being the beginning of a trend for Las Vegas casinos, despite the vocal opposition to such a cultural and business shift.
Interestingly, former MGM Resorts CEO Jim Murren may have tipped the company’s hand about a smoke-free Vegas casino, without ever mentioning a specific resort.
In an interview with Fox 5 Las Vegas, Murren said he believed over time Las Vegas casinos will “gravitate” toward being smoke-free.
Another hint MGM Resorts would make this move? A survey sent to loyalty club members specifically asked if enforcing non-smoking policies would increase their chances of returning sooner.
The best players at Park MGM are already being contacted by their casino hosts to make sure they’re cool with the smoking ban according to VitalVegas.
There’s been no official announcement from Park MGM about the rumored smoking ban or a reopening date but Vital Vegas (a popular Las Vegas blog) has speculated July 1st.