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6 Reasons American Travelers Are Falling In Love With Scotland

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American travelers are always dreaming of a European getaway, but the question always seems to be, “Where should I go?”.

There are so many amazing European places, from thriving major cities to charming small towns that fly under the radar.

portree in scotland

But, American travelers may have found the next hotspot for a great escape across the pond.

According to Private Tours Scotland, there has been over a 70% increase in U.S. tourists in the past couple of years.

Scotland is a gorgeous nation within the U.K.

While many vacationers opt for London, there is so much more the U.K. has to offer. As such, Americans are falling in love with Scotland!

Here are 6 reasons why:

Scottish Heritage And Its Unique Cultural Influence

Scottish man playing bagpipes

Given its reasonably close proximity to mainland North America, it's not uncommon to find Americans with Scottish roots. Many wanting to explore their past go to Scotland to trace down their bloodline.

Fans of Braveheart and Outlander, for example, have spiked the interest of U.S. tourists in checking out Scotland's unique culture.

Scottish locals are very welcoming to tourists and have embraced the influx of American visitors.

Scotland offers a wide variety of attractions that can appeal to anyone, such as whisky tours through famed distilleries and world-class golf courses, such as St. Andrews, that date back centuries.

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Scottish whiskey barrels

The Capital City Of Edinburgh

Private Tours Scotland claims almost 75% of American travelers have Edinburgh at the top of their list when visiting Scotland.

This historical city has breathtaking architecture, including amazing castles you can visit. The cobblestone streets are a great way to immerse yourself as this is a true cultural hub of the U.K.

The Oxford Bar is a must-stop on your travels as it's so historic and stuck in time it seems like a myth! Open since 1826, this is a great place to get a true taste of Scotland with a local ale.

Edinburgh castle in Scotland

Many U.S. tourists find themselves loving the Royal Mile, full of shops and local eateries. There are many festivals that take place in Edinburgh, but perhaps nothing more well-known than the Edinburgh Festival each summer.

The Gateway To The Highlands

Inverness is a top destination for U.S. travelers coming to Scotland. In fact, 64% of them include it on their itinerary.

The Highlands are a truly majestic sight to see. Inverness is a city located on the Northeastern coast and known as The Gateway To The Highlands to many.

view of Inverness Scotland

This region offers a truly stunning landscape, and that's the main draw to Americans, other than the fact you just might get a glimpse of the infamous Loch Ness Monster.

Inverness also has a very charming Old Town city center and the popular Culloden Battlefield to visit too.

Scotland's Largest City – Glasgow

Even though Glasgow is larger than Edinburgh, it hasn't been quite as popular when comparing the two cities.

But that doesn't mean Glasgow isn't appealing! Quite the opposite, actually. This major city is the artsy brother to Edinburgh, with a thriving music scene and top-notch museums and art galleries.

aerial view of Glasgow Scotland

Many love to wander the streets and admire the unique Victorian and Art Nouveau architecture throughout the city.

Lovely Loch Lomond

This scenic beauty can be found in the Trossachs National Park. Americans flock here to take in gorgeous landscapes of rolling hills and mountains.

Visitors can hop on a cruise on the loch (the Scottish term for lake) for an even better experience taking in the jaw-dropping scenery.

This area is scattered with charming towns and villages ready to be explored. Some of the more popular ones tourists visit are Tarbet, Balloch, and Luss.

Isle Of Skye

The Isle of Skye is a very popular place among U.S. tourists, with over 60% making a stop on the island.

fairy pools in scotland

Another magical destination with serene landscapes of green hills and striking rock formations, such as Old Man of Storr.

Skye offers medieval castles open to visit and enchanting villages, such as Dunvegan and Portree, for a glimpse of the slower pace of Scottish life.

Lastly, Americans make the Fairy Pools a priority when in Skye. It's free to enter and a perfect way to enjoy this stunning region of the world surrounded by waterfalls and the Cuillin Mountains.

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Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.

Gul Zaman

Sunday 2nd of July 2023

I like this page 📟.

Connie Yeats

Monday 29th of May 2023

The name "Fairy Pools" in Skye is the invention of a foreign novelist a few years ago. Nice spot to draw gullible tourists to.

Ian Budd

Sunday 28th of May 2023

Sorry to nitpick but... It's Loch Lomond, not Lamond; whisky, not whiskey; Isle of Skye, not Sky; only one castle in Edinburgh (although it is pretty big!) Apart from that great article and yes, we do welcome all tourists. And thank you for not saying Scotland is in England as many Americans apparently think!!


Monday 29th of May 2023

@Ian Budd, I love the pride you have for your country!


Saturday 27th of May 2023

The BEST hamburger in Scotland was in Glasgow!! about 5 blocks from the train station.