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These 6 Surprising European Cities Are Trending On TikTok Right Now

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Love it or hate it, there is no denying the impact that social media has on almost every aspect of our lives today.

One area that has seen a massive impact from social media is travel, with apps such as Instagram and TikTok shaping the way many of us travel, for better or worse

girl traveler and tourist walks through the center of Lyon's old town and enjoys the view of Eglise Saint Georges Church on the banks of the Saone river copy

With over a billion active users, TikTok is influential for many people, impacting their decisions as to where they travel, how they make the journey, and what they do once they arrive. 

A new study has found the most popular European cities on TikTok right now, using data from April 2023. With rankings based on the number of views tagged with each of the cities' names, vacation portal Holidu has compiled the top 10 European cities that are currently popular on TikTok.

Residents of the city and tourists relax in the cafe on a street in Bordeaux, France

Using a view-per-inhabitant formula, the cities have been picked from over 300 European locations, and while some of them are classic favorites, there are some surprising winners as well. 

The top two spots go to popular cities of Barcelona and Paris, respectively, but let’s look at some of the more off-beat winners that made the grade as the most loved European cities on TikTok right now.

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Douro river and traditional boats in Porto, Portugal

These 6 Surprising European Cities Are Trending On TikTok Right Now:

Manchester, United Kingdom

With 18,387 TikTok views per inhabitant and 10,100,000,000 total TikTok views, England’s third-largest city is winning over social media users with its perfect backdrop of old meets new.

Manchester has many fans in part to its music scene, as well as its distinctive districts such as Chinatown and the Northern Quarter. Being home to not one but two of the biggest football clubs in the country doesn’t hurt its street cred either. 

@dayanacollazos_ What to do in Manchester for a 24 hour trip! #manchesteractivity #manchesterdayout #manchesterdrinks #thingstodoinmanchester #manchesterrestaurants ♬ Music For a Sushi Restaurant – Harry Styles

Lyon, France

This underrated city is the perfect alternative to visiting super-crowded Paris this summer, and with 18,119 TikTok views per inhabitant, and 9,300,000,000 total views, it’s clear this beautiful destination is popular both on and offline. Some famous backdrops to get the views include the old town of Vieux Lyon and the bustling square of Place des Terreaux. 

@julianontheroute 10 places to see in Lyon #tiktoktravel #fyp #pourtoi #auvergnerhonealpes #lyon #visitfrance #rhone #lyonnais ♬ son original – Julian Petrillo

Stuttgart, Germany

This German favorite city has 14,540 views per inhabitant, and 9,200,000,000 TikTok view total, making it the fifth most popular European city on TikTok right now. So what’s to love about Stuttgart?

More like, what’s not to love? From the nightlife scene to diverse cultures and a world-class food scene, there’s a lot going on in this German city to up your content game online. 

@_travelliving Stuttgart Reise Guide 🇩🇪 #stuttgart #ausflugsziel #tagesausflug #ausflug #badenwürttemberg #bawü #reisetipps #stuttgarttipps #städtereise #travelguide ♬ Because You Move Me – Tinlicker & Helsloot

Porto, Portugal

Portugal's second-largest city is by no means the second best, at least according to social media that is. Porto boasts 14,021 TikTok views per inhabitant and 3,500,000,000 views overall. With a UNESCO World Heritage Site in the center of the historic district, Porto provides some serious inspo for your TikTok game.

From the colorful buildings to the iconic Dom Luis Bridge spanning the River Douro, there is no end of creative angles to find here to get some likes and boost your social media feed. 

@travelwithtaitai Chilling and enjoy with amazing suset at the hotel balcony 🇵🇹🌅🏛️🗺️🌎 #travel #travelling #travellifestyle #tiktoktravel #travelgoals #travelmemories #travelbucketlist #tiktokพาเที่ยว #portugal #porto ♬ Despacito – Luis Fonsi

Marseille, France

Coming in at number 8 on the top 10 European cities trending on TikTok list is France’s coastal southern city of Marseille, with 10,677 TikTok views per inhabitant and 9,200,000,000 views overall.

Ranked as one of the most affordable destinations in France, this city wins people over for its long coastline and mix of French and African cultures, not to mention its surplus of old industrial spaces that are being transformed into hip new hotspots, which can provide some great backdrops for your content. 

@lejmec Meilleure ville de France #marseille #13 #southoffrance ♬ son original – 𝐋’𝐨𝐯𝐧𝐢

Bordeaux, France

Raking in 10,412 views per inhabitant and 2,600,000,000 views total is one more French city, the vibrant Bordeaux.

Coming in at number 10 on the list of the most trendy European cities on TikTok right now, Bordeaux is popular for history, sand dunes, museums, and of course wine. So raise a glass to this cultural hotspot for closing out the list in style. 

@jesusypatinotravels Save for your next trip to Bordeaux 🇫🇷 #france #travel #bordeaux #traveltips ♬ Psycho, Pt. 2 – Russ

Here is the list of the top 10 trending European cities on TikTok right now in its entirety:

  1. Barcelona – 65,461 TikTok views per inhabitant
  2. Paris – 29,368 TikTok views per inhabitant
  3. Manchester – 18,387 TikTok views per inhabitant
  4. Lyon – 18,119 TikTok views per inhabitant
  5. Stuttgart – 14,540 TikTok views per inhabitant
  6. Porto – 14,021 TikTok views per inhabitant
  7. Amsterdam – 12,047 TikTok views per inhabitant
  8. Marseille – 10,677 TikTok views per inhabitant
  9. Dublin – 10,614 TikTok views per inhabitant
  10. Bordeaux – 10,412 TikTok views per inhabitant

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