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These Are The Top 10 Most Searched Destinations Of The Year According To New Report

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With travel finally returning to normalcy, wanderers all around the globe are looking for their next destination of choice.

However, as any avid traveler will tell you, planning an overseas getaway comes with a great deal of responsibility – half of the success of your trip will depend on how well you do your research.

That’s why hundreds of millions of people are scouring the internet in search of their ideal hotspot, revealing some interesting trends in the process.

A tourist woman on sightseeing tour stands in front of the Chinatown Gate at the famous Yaowarat Road, Bangkok, Thailand

One of the world’s largest travel companies, eDreams Odigeo, tracked this information and just recently released a definitive ranking of the top 10 most searched destinations of 2023.

These were the countries that topped the list:

1. London

Though undoubtedly an iconic city, London’s emergence as the most searched-for destination on Earth came a bit as a surprise. 

London cityscape with Houses of Parliament and Big Ben tower at sunset, UK

Since Paris, the capital of the most visited country in the world, has consistently come out on top of international studies of this nature, most travelers were expecting a France-dominated list this time around as well.

However, it seems that the many world-class landmarks in the English city, including the Tower of London, Buckingham Palace, the British Museum, and the historic Globe Theatre, have piqued travelers’ interest in never-seen-before rates.

view of Buckingham Palace, London

Beyond its historical allure, London offers its visitors the contemporary cultural experience of a lifetime.

The Shard, Western Europe's tallest building, provides some truly awe-inspiring views of the city, while the renowned West End theaters host the kind of performances that most art enthusiasts can only dream of.

2. Paris

Though not in its usual no. 1 spot, Paris still made the list as a proud runner-up.

aerial view of Eiffelo Tower, Paris, France

There’s no way around it – the French capital is an eternal favorite among travelers, and that doesn’t seem to be changing anytime soon.

Between the Eiffel Tower, the Louvre Museum (home to the iconic Mona Lisa), the Champs-Élysées avenue, the Notre Dame Cathedral, and the Arc de Triomphe, visitors here can experience some of the world’s most talked-about attractions. 

arc de triomphe in Paris

The abundant sightseeing options aren’t the only facet of the Parisian allure, though. 

Travelers in the city can experience one of the world’s most delectable cuisines, attend highly coveted events like Paris Fashion Week or Fête de la Musique, and revel in the romantic, movie-like atmosphere that can be felt all over the city.

3. New York

North America’s sole representative on today’s list stands proudly at no. 3.

Most tourists that come to the city, both domestic and international, are striving to get that quintessential New York experience, even if just for a couple of days.

new york city

Whether that means hitting the most iconic attractions (i.e., the Statue of Liberty, Times Square, Broadway, Central Park, the MET, the Empire State Building, the Brooklyn Bridge, and so on) or roaming through the more obscure streets and local favorite cafes, that’s up to each individual traveler.

4. Bangkok

The capital of Thailand once again reinforces its status as one of Asia’s most coveted hotspots.

Boasting a unique blend of ancient temples, bustling markets, and serene landscapes, Bangkok provides tourists with a movie-like experience that’s hard to replicate in the city breaks of Europe and the U.S.

Grand palace and Wat phra keaw at sunset bangkok, Thailand

Historical marvels like the Grand Palace and Wat Arun are beautifully complemented by the city’s vibrant street life, complete with floating markets and the lively Khao San road.

5. Barcelona

Barcelona is the kind of city that needs no introduction – chances are that the Catalonia capital has long been part of your travel bucket list and, as it turns out, you’re not alone.

Millions of travelers researched the Spanish hotspot and its wide array of must-see attractions (think the Sagrada Familia, Park Güell, Casa Batlló, Mercado de La Boqueria, and the Picasso Museum) this past year.

Park Guell in Barcelona, Spain

However, the stunning architecture is far from the only thing you can marvel at in Barcelona.

The city’s coastal charm, golden sandy beaches, and utterly unforgettable cuisine are bound to leave every traveler yearning for more.

The Complete List Of The Top 10 Most Searched Destinations

Though Barcelona concluded the study’s top 5, plenty of other destinations raked in hundreds of millions of searches across the globe.

These were the no. 6-10 title holders:

6. Istanbul

7. Tokyo

8. Rome

9. Milan

10. Madrid

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