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Why This Summer Is A Perfect Time To Visit This Beautiful European Country

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As the summer continues to heat up, crowds of tourists across Europe keep heading to popular hotspots such as Greece, Italy, and Portugal.

With record numbers of visitors, crazy high temperatures, and travel headaches being reported everywhere you turn, it might be time to consider some less mainstream European countries to explore instead right now. 

Stockholm old town (Gamla Stan) cityscape from City Hall top, Sweden

One such country to consider is the Scandinavian beauty of Sweden. The country offers cooler temperatures, beautiful scenery with plenty of room to spread out, trendy lesser-known cities, and a first-class capital city.

Sweden is a great place to consider for a holiday this summer or fall, and now with the value of their currency dropping, the time is better than ever for a visit. 

It’s true that Sweden might not be as undiscovered or off-the-beaten path as some other European suggestions for a unique summer trip.

However, the country is somewhat underrated by many international tourists, and those who do come tend to stick to Stockholm only, missing the rest of this beautiful country. 

@travelih Sweden is absolutely beautiful😍 Credits📷(ig) Gullholmen: @bokehm0n @sweden @aileen_tasch Stockholm: @violipopova @nour_92_r @meetstockholm Swedish lapland: @agustin.delaparra @zonek_photography @asto_ste #travel #explore #adventure #sweden #swedentravel #visitsweden ♬ Sail – AWOLNATION

Here’s Why This Summer Is A Perfect Time To Visit Sweden:

More For Your Money

While often thought of as a very expensive destination, you can get more for your money if you visit Sweden in the near future due to a favorable exchange rate. The Swedish Krona has recently hit a record low, making it a more affordable option for an end-of-summer or fall trip.

Travelers who are spending Dollars, Euros, or Pounds will be able to see their money stretch further and the most popular attractions much cheaper as a result of this weaker Krona. 

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The city hall and the German Church in Gothenburg - Sweden

A Seriously Stunning Capital

As far as capital cities go, Stockholm ticks all the boxes. It’s cool, it’s beautiful, there is plenty to see and do, and there are endless restaurants and bars down every alley.

Stockholm constantly ranks as one of the safest cities in the world for travelers, and the metro is easy to use and absolutely beautiful to explore. 

If you can tear yourself away from exploring Stockholm's beautiful metro stations, don't forget to wander along the colorful buildings in Gamla Stan, or Old Town.

Take the water taxis to and from and visit the beloved quaint amusement park of Gröna Lund. 

@amyenvoyage 9 Amazing things to do in #Stockholm #sweden 😍 #tiktoktravel #europetravel #citybreak #citybreaks #europe #travel #travelinspiration ♬ original sound – Amy Berry | Travel Inspiration

Trending Destinations

Aside from the capital of Stockholm, Sweden's other cities are seeing an increased interest from tourists recently. The county’s other two large cities of Gothenburg and Malmö are both trending, for various reasons. 

Malmö has been making headlines for being the upcoming host city of the 2024 Eurovision song contest, and Gothenburg for its 400th-anniversary festival this year. 

Another area of Sweden that has been making some tourism news recently is the Baltic Sea island of Gotland. Ranking 5th as a popular Airbnb trending summer list, people love the medieval historic vibe that the cozy capital of Visby has. 

Urban landscape of Malmo, Sweden

Stay Cool

Like most of Europe, July is the hottest month for Sweden, but even then, the average is around a comfortable 64°F (18°C).

While the rest of the continent is experiencing record temperatures and dangerous wildfires due to the warmer weather, Sweden might only see an increase of a few degrees, making it one of the few European countries that are ideal to explore in the summer nowadays.

And if you do need to cool off, join in on the local pastime of wild swimming in one of the more than 90,000 lakes Sweden has. The majority of Sweden’s refreshing flakes are surrounded by forests, making the air fresh and crisp and providing relief if the summer temps get too much for you. 

Of course, you could always explore Swedish Lapland, the northernmost bit of the country. A sure way to see the temperatures drop, enjoy this region with some outdoor activities and plenty of vast wilderness to explore. 

canoe in Sweden
 with colorful houses

Stay Safe

It really shouldn’t come as a surprise to hear that Sweden is a very safe country to explore, similar to its other Scandinavian neighbors.

The region is known to be a great place for solo female travelers especially, and visitors report feeling safe and welcome.

The country ranks in the top 30 of the safest counties in the world, according to the Global Peace Index. 

Happy woman walking in Stockholm travel sightseeing architecture landmarks lifestyle summer vacations tour in Sweden

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Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.

Peter Lord

Thursday 10th of August 2023

Just had a lovely week in Stockholm. This city cannot be beaten and is no more expensive than London. Hotels are cheaper and if you go easy on the alcohol you will be fine.


Sunday 6th of August 2023

We have just been to Stockholm and it really is worth a trip. so much to see and not expensive. No need for any cash as it is cashless for every transaction everywhere. Clean and modern also cheap. Train to historic village of Sigtuna . Ferries to the Islands. The Vasa Museum is amazing.