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5 Reasons Why This Sunny U.S. State Is Breaking All-Time Tourism Records

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As temperatures drop rapidly all across the U.S., tourists are looking for a sunny escape where they can enjoy all the perks of domestic travel without having to brave the frigid cold.

That’s why warmer climate destinations are all seeing a remarkable increase in travelers this time of year, and one, in particular, just broke its all-time tourism record.

Women walking on boardwalk, Red Reef Park, Boca Raton, Florida USA

Florida’s governor's office just announced that the state welcomed 35.1 million visitors during the first nine months of 2023, an all-time high that marks an 8% increase from pre-pandemic numbers.

With that in mind, let’s explore what prompted the Sunshine State’s unprecedented rise in popularity.

Year-Round Sunshine

Though there’s no shortage of reasons to visit Florida, its warm, sunny climate is arguably the main driver behind this surge in tourism numbers.

Palm trees on the Beach in Key West, Florida

The enviable weather, characterized by abundant sunshine and a generally mild climate throughout the year, creates the perfect backdrop for exploring the state’s diverse regions, from the golden beaches of Miami to the buzzing streets of Jacksonville. 

Right now, temperatures in Florida are hovering between 66°F (19°C) and 80°F (27°C) – even if we don’t take into account the fact that the current national average temperature stands at 40.9 °F (4.9°C), this range is still a dream for those looking for a warm, but not scorching hot getaway this winter.

South Beach, Miami, Florida

Iconic Attractions

The pleasant weather makes it that much easier for you to enjoy all of what Florida has to offer (which is a lot).

The state is famously home to some of the world's most renowned theme parks and adventure-filled attractions, making it a mecca for families and thrill-seekers alike.

Disney World Florida

The Walt Disney World Resort, Universal Studios, Epcot, SeaWorld, and the Kennedy Space Center Visitor Complex are just a few of the landmarks that keep visitors coming back for more.

Considering Florida’s commitment to keeping everything, from amusement park rides to local amenities, as innovative as possible, one thing’s for sure – there’ll never be a dull moment during your time here.

The view of a magnificent pool at Loew's Sapphire Resort in Universal Studios Florida.

Dreamy Beaches 

Florida’s 8,436-mi (13,576 km) coastline is always a pleasant surprise to those who’ve never had the chance to experience it before.

Boasting lush palm trees, soft white sand, and cyan-colored water, the beaches here will have you feeling like you’re sunbathing somewhere in the Caribbean.

beach in islamorada florida keys

What’s more, between the idyllic shores of Clearwater and the vibrant nightlife of Miami, every traveler will get to pick a beach experience that’s tailored to their needs. 

This also goes for those looking to go snorkeling, diving, and kayaking this season, which just adds to Florida’s already-strong allure, making it the ultimate seaside escape.

Cultural Diversity and Culinary Delights

No facet of the state’s charm feels as welcoming to tourists as the cultural diversity present in the region.

Cities like Miami or Orlando are truly a melting pot of backgrounds and traditions, creating a one-of-a-kind atmosphere that feels simultaneously warm and fascinating.

Orlando. Located in Lake Eola Park, Orlando, Florida, USA

Though the perks of visiting such a culturally vibrant destination are too many to count, the mouthwatering fusion cuisine has to be up there at the top of the list.

Here, visitors can savor everything from Cuban sandwiches in Little Havana to fresh seafood on the Gulf Coast, making Florida a must-visit culinary destination whose allure goes well beyond its reputation for sun and sand.

A Haven For Nature Enthusiasts

Last but certainly not least, Florida is a true haven for nature enthusiasts, and a criminally underrated one at that.

If you have the time and energy to see beyond the bustling theme parks and urban centers, you’ll find that the many state and national parks in the area, including the Everglades National Park (a UNESCO World Heritage Site), the Dry Tortugas, and Big Cypress National Preserve, are calling your name.

Everglades National Park

Here, you can explore the diverse local wildlife, walk through untamed landscapes, and witness some of the region’s most stunning views, all of which contribute to the state’s appeal as the perfect destination for those seeking a balance between urban excitement and natural tranquility.

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