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Ireland Named Europe’s Best Travel Destination – Here’s Why So Many Americans Love It

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For the ninth year in a row, Ireland has been crowned Europe's Best Travel Destination at the annual Travel Weekly Reader's Choice Awards. It beats off strong competitors – with Greece, Italy, and Croatia, to name a few – but what is it about this chilly insular nation that has got sun-loving Americans so infatuated in the first place?

Ireland Named Europe's Best Travel Destination - Here's Why So Many Americans Love It

This year, demand for travel to Ireland shot up after it lifted all entry restrictions. Since then, tourists from across the pond have been flocking to the country in search of memorable city breaks in Dublin, the Bohemian, trendy capital, or bucolic escapes to the Irish countryside, famous for its rolling green hills and rugged terrain.

Regardless of the number of options available now that Europe has reopened, it's the spellbinding Emerald Isle they can't get enough of:

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Picturesque Stone Church Called Glen Church Overlooking A Lough, Or Lake, In Donegal, Far North Of Ireland

Extending its winning streak for a record ninth-consecutive year, Ireland took home the title of Best European Travel Destination at Travel Weekly‘s latest reader-voted awards, with thousands of votes cast in its favor, surpassing all other vacation spots in mainland Europe, including the tourism powerhouses in the Mediterranean Sea.

Upon accepting the award in New York, Alison Metcalfe, head of Tourism Ireland's North America branch, stated they are ‘delighted' Ireland was singled out again for the award. Additionally, Metcalfe acknowledged competition has increased now that Europe's social curbs have been lifted, and travelers have ‘tremendous choice' when planning a trip abroad:

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Easily Earn Points For Free Travel

The Old Port Of Cobh, In The Southern Coast Of Ireland, Lined With Colorful Houses And The Towering Cathedral Of Cobh Above Them, Ireland

In her view, the accolade serves as further encouragement for the tourism board to keep up with the latest travel trends and ensure Ireland stays on top of its game. In 2019, the reference pre-pandemic year, 1.7 million Americans visited Ireland, bringing in €1.6 billion in tourism revenue, making the U.S. one of their most profitable markets.

Now that Ireland has moved on from the darker days of Covid, and new nonstop routes keep being added, it is safe to assume the number of incoming passengers will rise much further in 2023 – still, one might wonder, how did it go so far as to claim the number one spot on Travel Weekly‘s prestigious awards ceremony?

Scrabo Tower Pictured As The Sun Rises Behind It, Northern Ireland, United Kingdom

America's And Ireland's Blood Ties Run Deep

America's historical ties to Ireland and mutual fondness for each other run deep. Although the modern-day United States is a multi-ethnic country, benefiting from a myriad of different cultural influences over the centuries since it came into being, the mark left early on by settlers with origins in the British Isles is indelible.

Castle in Ireland with pond in the foreground and blue skies

They were among the first Europeans to arrive in the 1600s, bringing with them their language and customs. In fact, the Irish made up a sizable percentage of immigrants to America, and as living conditions in Ireland deteriorated due to sectarian wars and famine, millions more undertook the arduous journey to the New World in the centuries that followed.

It goes without saying that Irish heritage is particularly strong in the U.S., with over 31.5 million citizens claiming ancestry. For many Americans, a trip to Ireland is a once-in-a-lifetime opportunity to retrace their roots, reconnect with a poorly-understood past, and learn more about their fore-bearers who helped build an entire nation.

Crowds Gathering In The Temple Bar District In Dublin, Ireland

Other than a common History, as emotional attachment only can't possibly explain Ireland's surging popularity among U.S. tourists, it is packed with fairytale medieval castles, small villages that look frozen in time, and breathtaking nature views. The island is also the home of Guinness, and a go-to destination for beer lovers, hosting 75 independent microbreweries.

Looking for further inspiration? These are some of the top attractions not to be missed on a trip to Ireland:

Ha'Penny Bridge In Dublin, Ireland
  • The Guinness Storehouse in Dublin, where guests can take an informative tour of the brewery, as well as sample the iconic Irish Stout
  • The Latin Quarter in Galway, lined with traditional Irish pubs and restaurants and live music venues
  • The Cliffs of Moher, dramatic sea cliffs overlooking the Atlantic that have inspired folk songs and a heart-wrenching poem by Wallace Stevens
  • The Ulster Folk Museum, in Northern Ireland, is a perfect recreation of a 19th-century Irish settlement and an open-air museum
Woman Gazing At The Cliffs Of Moher In Ireland
  • Cobh, a small town in the South of Ireland owing its fame to a striking cathedral and the fact it was the last final of call of the Titanic
  • Titanic Belfast, a landmark museum in Belfast, the capital of Northern Ireland, chronicling the days preceding the sinking of the Titanic
  • The National Leprechaun Museum in Dublin, entirely dedicated to Irish mythology, especially the mischievous creature it is named after
  • The Rock of Cashel, an ancient fortress perched on a hilltop where the Celtic kings used to be crowned
Belfast, Northern Ireland, people walking through street and talking to eachother
  • The Giant's Causeway, an intriguing geological formation in Northern Ireland shrouded in legend
  • Trim Castle, one of the closest to Dublin, is reputed to be the largest Anglo-Norman fortification in Ireland

Traveling to Ireland, Americans are no longer subject to strict health checks, much less vaccine requirements. They are free to explore their ancestral homeland and uncover its best-kept secrets immediately after stepping out of the plane. The only downside to it all?

There is a high chance of precipitation all year-round, so we would advise newcomers to be equipped with a raincoat and be prepared for unpredictable weather.

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Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.


Tuesday 27th of December 2022

We may be many things, but insular we are not!


Wednesday 21st of December 2022

The country of my ancestors had been a favorite destination for me. Any country that jails a teacher for using wrong pronouns will never see me again.


Wednesday 28th of December 2022

@Dondonsurplage, He was jailed for not obeying a court order nothing to do with his religious beliefs.


Wednesday 21st of December 2022

Just came back from there, it’s extremely expensive! 2 days stay max.