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Why I traded my walk-in closet for a virtual one

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As a millennial I put everything in the cloud, like my photos, movies, documents… so why not my clothes? I traded my walk-in closet for a virtual closet. It wasn’t an easy idea for me to grab a hold of at first, but once I understood just how easy it made my life, there is no going back. 

A year ago, Trevor and I went from traveling every few months, to selling the house and making it a full-time experience. This meant I had to find a way to fit an entire walk in closet wardrobe into a suitcase. No easy feat for a woman! I ended up selling 95% of my clothes, shoes, handbags, jackets and accessories online, but I was still faced with a major challenge with what to do with the remaining 5%.

Should I pack a winter coat and keep it with me at all times, even if we land at a beach destination for 3 months? Should I pay for a storage unit monthly and fly home when I need to swap winter for summer clothes? Do I just buy a new wardrobe at each location we visit? Let’s be real, I struggle packing for a 7-day trip to Mexico, let alone months or years at a time. 

Our transition into full time travel also came with a transition into minimalism. I wasn't about to through all my progress out the window because of my clothing. Carrying extra baggage around the world or constantly shopping for new clothes is hardly embracing the minimalist lifestyle. Giving into the urges of my old hoarding ways was a step backwards I wasn't willing to take.

I figured I can’t be the only one with this nomadic fashion issue, so I  Googled my problem trying to find a solution.
That is when I came across DUFL.

If you follow me on social media, you know how much I rave about this service. Each time I use DUFL my mind is blown by the fact it EXISTS and actually works.

DUFL is a personal valet service of sorts that stores my clothes (in addition to all the shoes I am still trying to hide from my husband) and sends them to me on demand, when and where I need them. They pick up the clothes I no longer need and the ones that require a good wash, eliminating my dry-cleaning bill.

DUFL has 80% of my wardrobe photographed and hanging in a warehouse. They  uploaded pics into an easy app that I have 24/7 access too. It's like online shopping, but the best part is I already bought and paid for the clothes eons ago. I feel like Alicia Silverstone in ‘Clueless’, only with 2018 technology.

Cher's Clueless Closet
Cher's Virtual Closet
virtual closet DUFL
My Virtual Closet


 I open the app and tap all the clothes I want/need. Let’s say I am traveling from Miami to NYC in December and I need winter gear. I will tap on my winter coat, a few scarves, sweaters, jeans, and bootie heels.


I tell DUFL where to send my stuff. I type in the hotel, Air bnb, or address of my friend’s house I am crashing at, the date I will be arriving, and click ‘order’. Usually I give them 3 days’ notice, but they can work with my last-minute schedule and get me my stuff in 1 day if necessary.


I arrive and gasp in awe. When I get to my destination there is a cute piece of luggage neatly packed with all my belongings and even treats like kale chips or body lotion they throw in to make my day. Everything is pressed and wrapped and it feels like opening a box of online shopping goodies.


I let them deal with it afterwards,
When I'm done in that location, I open the app and request a pick-up. (Which I don’t need to be present for btw) I can keep a few items, send it all back, or even cram in some new purchases. It doesn’t matter to them at all!

Super easy right?
DUFL literally lets me pack for a trip within minutes!

This is where people ask me, “Sounds expensive, how much does it cost??”

And this is where I answer, “Nothing compared to what it would cost for me to NOT use it!” Sounds like a cliché way to cover up an overpriced service, but I am being 100% serious. DUFL has actually saved me money in a ton of ways and I’m more than satisfied with their rates.

To SEND: To have them send me a fully washed, professionally folded and packed suitcase with any items I need, anywhere in the USA, and then back again to their headquarters when I am done (to all be cleaned, stored and uploaded back into the app) will be $99.95 Roundtrip.
They will also send stuff internationally, with rates depending on the country I need it sent to.

To STORE: To keep an unlimited amount of clothes, accessories, bags, shoes, even marketing materials in their warehouse is only $9.99 a month.

DUFL Luggage

Let me point out how CHEAP that is:

  • How much was your last dry-cleaning bill? I don’t know about you, but the last time I had 2 silk tops, a jacket and a dress dry cleaned it came out over $100. Not to mention the hassle of dropping it off and picking it up from the cleaners.

  • I wouldn't need to check a bag at the airport, saving at least $50 on checked bag fees EACH WAY.

  • If I had to purchase a winter coat, sweaters, and jeans when I landed in NYC, the bill would look more like $1000 than $100.

  • If I had to fly home to a storage unit to grab my winter gear, the flight would cost me anywhere from $200-$2000 depending on where I was coming from.

  • I used to play the storage unit game and it cost me $170 a month, or worse when I found out that added up to $2000 a YEAR. You won’t find any climate controlled, fully insured, valet type storage unit for anywhere close to $9.99/m.


When I add up storage fees, checked bag fees, dry cleaning costs, having to purchase new clothing, or even flying back home to grab new gear, DUFL comes out to a fraction of that amount. If I really wanted to get sassy about things, I could point out that one of the MAIN reasons I was keeping my house despite traveling all the time was so I had a place to store all my CRAP! Since DUFL keeps it all for me, I don’t need to pay for a place I am never using.

Since sending them most of my clothing in May 2017, DUFL has sent me gowns to an event in New Orleans, rainy weather outfits to the Oregon coast, casual wear to Lake Country in Canada, trench coats and silk tops to London, wool winter coat to Scotland, beachwear and Instagram dresses to Bali, spring layers to Myrtle Beach, and dozens of other destinations.
My virtual closet’s efficiency is far superior to any physical one I’ve ever owned.

DUFL Kashlee Kucheran New Orleans
We took a 2 week road trip to New Orleans, so I had DUFL send this dress to the hotel. That way, I wasn't ruining it in the car on the way down.

So, does this mean only full-time travelers should have virtual closets?

Absolutely not!

As a full-time nomad, I am actually a smaller group of people who have virtual closets.  I’ve met other DUFL users who are ‘road warrior’ business executives, contractors who travel a lot for work, couples who take mini trips once a month, and people who just want an easier travel experience.

Basically, if you travel, dislike dry cleaning and laundry, get stressed out by packing, hate checking luggage at the airport, want to minimize clutter and streamline your life, you should be using DUFL.

Kashlee in London with clothes from DUFL
Coat I had sent to London instead of checking a bag on the plane

I used to think a giant home with a fully loaded walk in closet would make me happy, so I climbed every ladder trying to fulfill my materialistic goals. Once I achieved them I felt downright miserable and completely overwhelmed. All that crap wasn’t making me happy at all, and I knew I needed to do something about it.

Selling my house and 95% of my belongings over a year ago was a major life changing move for me. It forced me to become a minimalist whether I wanted to or not, but now I am addicted to the simplicity of this lifestyle. 

But just because I am a minimalist doesn’t mean I want to give up every piece of clothing I own and commit to only one black t-shirt. I still want to have style and the comfort of knowing my favorite outfits are just a few clicks away. I have no desire to perpetually shop for cheap fast fashion in each country I visit.  Instead, I could be re-using my own wardrobe for years to come. I also shudder at the thought of trying to drag every item of clothing I own around with me 365 days a year. 

Imagine trying to haul around every photo you’ve ever taken in your suitcase? Or every DVD you’ve ever watched in your backpack?

There's a reason we started storing things online instead of letting them weigh down our physical world. I'm applying that same life hack to things like my clothing, accessories and even beauty products. DUFL has been my ‘security blanket’, allowing me to step into a world of high tech minimalism without fear. I will no longer let the words “But what will I do with all my clothes!?” hold me back from traveling the globe.

Would you ever try using a virtual closet?

If you want to give DUFL a try, head to their site HERE and use code “KASHLEE” for 100% off your first trip! It's a great way to try the service absolutely free!


Saturday 14th of October 2023

Is dufl still working i cant access the website…. I’m located in europe at the moment.

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Codrut Turcanu

Tuesday 10th of April 2018

hey, a virtual closet. Thanks God this exists ;) I guess more services like this will arrive all over the globe. I'm located in Romania.

Keep up the great work! :)