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The Luxury Brand Nobu To Open Hotel In Tulum

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Fans of luxury travel can rejoice, following the news that the luxury brand Nobu is set to open a hotel in the Mexican town of Tulum, on the Yucatán Peninsula. With the pandemic all but grounding travelers for a period of two years, the opening of the luxury Nobu hotel gives travelers the opportunity to make up for lost time and lost experiences in what is set to be a top-class hotel set in some of the country’s most beautiful natural surroundings. 

With travelers now seemingly spoiled for choice when it comes to hotel offerings in the region, Nobu’s latest addition to its portfolio will have to be something special to stand out from the crowd – and judging from their other properties, they are more than up for the challenge. Here’s a look at everything we know about the exciting new addition to the Tulum coastline, and why travelers should be excited about the latest development to come to the city.

Nobu To Open Hotel In Tulum – Information For Travelers

A brand that’s become a byword for luxury, minimal Japanese tradition, and top-quality gastronomic experiences, Nobu’s impending arrival to Mexico’s sumptuous Tulum coastline is bound to get travelers’ tongues wagging. Founded by the Japanese celebrity chef Nobu Matsuhisa, Hollywood actor Robert De Niro and the producer Meir Teper, Nobu has been steadily expanding its restaurant and hotel empire since launching its first hotel in 2013, with picturesque Tulum set to play host to the company’s 31st hotel property in their portfolio. 

The new development in Tulum will be more than just a regular hotel. In addition to 200 expertly decorated guest rooms and suites for guests to enjoy at the new hotel, Nobu Hotel Tulum will also feature 12 luxury villas as part of the development – perfect for travelers looking to take their vacation to the next level. There'll also be 50 beachside residences, whilst guests can look forward to beautifully curated outdoor spaces capable of hosting events, a state-of-the-art fitness centre and a spa to indulge in. 

But as well as top-quality rooms, guests should be just as excited about the prospect of the restaurant that will come with the hotel. Nobu co-founder Nobu Matsuhisa is one of the most well-known chefs of Japanese cuisine, and has one countless awards in the industry. Serving a delectable fusion of Japanese and South American cuisine, trips to Nobu's restaurant are bound to be a highlight of many travelers' stays at the hotel. 

A competitive market to crack for even the most established of hotel brands, Tulum ticks all the right boxes when it comes to location and potential, providing Nobu with solid foundations on which to build on. Riviera Maya boasts a wealth of natural settings for travelers to enjoy, including miles of soft, white sand beaches, well-preserved Mayan ruins to explore in the region, and one of the world’s largest barrier reefs for snorkelers and adventure-seekers to admire below the waves. 

The new hotel will be a partnership between Nobu and RCD Hotels, their second in Mexico following a project in Los Cabos. Speaking about the new development, Trevor Horwell, CEO of Nobu Hospitality, said:

“We are extremely proud to have achieved our 30th hotel milestone in just nine years and honored to share the vision of our hotel owning partners and thankful for the passion of our Nobu colleagues around the world.”

Horwell also spoke of the shared family values and spirit between Nobu and RCD Hotels, a partnership that has now seen six hotels created together and could see more in the future. 

Young Female Tourist Gazing At The Tulum Ruins And Beach Below, Riviera Maya, Caribbean Coast Of Mexico

Whilst the opening date of the new hotel has not yet been confirmed, rest assured that it will be worth the wait. Travelers looking to get a taste of what's to come can visit the Nobu Hotel Los Cabos, which features an exclusive beachside restaurant, private cabanas to enjoy the view from, several bars and dining options and a luxurious spa to unwind in.

Los Cabos Arch In Baja California, Pacific Coast, Mexico

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