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These Are The 7 Top Destinations In Mexico For Americans Right Now According To Google

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Imagine this: crystal azure waters, top-quality luxury resorts, and wall-to-wall sunny days. 

If I just described your current travel fantasy, you definitely aren’t the only one dreaming.

The frenzy and excitement of the holidays will soon end, and millions of Americans are planning their winter sun vacations. 

There’s no better time of year to escape to somewhere tropical than during the dredges of late winter’s gray skies and cold weather. 

Colorful, iconic Mexico has long been a favorite for American travelers, and in 2023 this diverse country continually made headlines for shattering travel records. 

Using Google’s destination insights, we pulled search data from the beginning of the year until now in order to uncover Mexico’s seven most searched destinations among Americans.

These Are The Top 7 Destinations In Mexico Right Now According To Google


I can’t think of any other destination that's more iconic among American travelers than this sunny, beachside paradise. 

Time after time, data shows Cancun as the number one international destination for American travelers.

With its easy accessibility and all Cancun has to offer,  it's not hard to understand why this beach town is so magnetic.

No matter what kind of vacation you desire, this city has you covered. 

Travelers craving lazy days sipping cocktails by the beach will adore this tropical escape that's home to some of the best beaches and lavish spas anywhere. 

With its world-famous nightlife, there’s truly no better place to escape your winter blues dancing beachside than here.

aerial view of Cancun, Mexico

Cabo San Lucas

If you’re looking for a beach vacation and tourist town fun in a spot slightly more laid back than Cancún, Cabo may be your top pick. 

This trendy city’s glittering shoreline is ideal for days spent playing in the sea and soaking in the sun. 

Cabo’s fresh seafood, dazzling authentic Mexican flavors, and diversity of food options will delight everyone, including seasoned foodies. 

Aside from being the classic tropical paradise, this city also provides great fishing opportunities, abundant adventure sports options, and a lively nightlife scene that is sure to thrill.

Arches in Cabo Mexico

Playa Del Carmen

Playa Del Carmen holds a special spot in the hearts of many travelers; it's a difficult place not to fall completely in love with. 

This charming destination has the perfect beaches and weather Mexico is known for, as well as so much more.

There’s no shortage of options for nature lovers here–turquoise cenotes to swim in, jungle hiking, and emerald lagoons. 

Colorful murals line the streets of Playa Del Carmen, and the city boasts many art galleries and local music shows. 

Adding a day trip to ​​Valladolid to your itinerary rounds out any trip with charming colonial architecture and history.

Taak Bi Ha Cenote, Riviera Maya, Playa del Carmen, Mexico

Mexico City

This is one destination that absolutely every traveler should add to their bucket list. 

Mexico City is buzzing with world-class nightlife, exciting flavors and cuisine, and a unique art and music scene to take in. 

From climbing the pyramids of Teotihuacan to checking out the famous Frida Kahlo studio and home, a visit to this capital city will surely be a memorable experience.

Mexico City, Mexico; downtown mexico city cathedral in the zocalo


For travelers who love the laid-back, bohemian vibes, Tulum is the perfect winter sun spot. 

This beach destination's relaxed pace of life and stunning nature coupled with wellness opportunities makes it a favorite for many. 

You will find plenty to explore here as Tulum has some of the best opportunities in Mexico to explore ancient Mayan ruins and history. 

With stunning cobalt waters, waterfront sunrise yoga classes, and spellbinding wildlife viewing, Tulum will enchant those looking for a magical winter holiday.

Caribbean beach at the cliff in Tulum at sunset, Mexico

San Miguel De Cozumel

The largest of Mexico’s inhabited islands, Cozumel is a world-renowned destination for snorkeling and diving. 

This spot's proximity to the second-largest reef system in the world and excellent visibility make for some of the most spectacular views of coral and sea life in all of the Caribbean. 

While diving, ATV rides, and ziplining attract adventure seekers from all over, Cozumel’s beaches are a highlight in and of themselves.

The stunning island promises sunny skies, flour-soft sand, and vibrant blue waters.

Colorful Corals against Blue Water and Surface, Cozumel, Mexico

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Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.