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These Are The Top 5 Fastest Growing Destinations In Europe According To New Report

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As European countries see an ever-increasing number of visitors enter their borders, it becomes obvious that the region’s enduring efforts to get travel back to normalcy are finally paying off.

Though Europe, as a whole, has yet to return to its pre-pandemic glory, certain countries are emerging as the continent’s fastest-growing destinations, not only catching up with but exceeding 2019 tourism numbers by a notable margin.

woman walking through the streets of Istanbul, Turkey

According to newly released data by Oxford Economics, these are the 5 countries that are currently seeing the highest rates of tourism growth, and below, you’ll see just why.

5. France

France, the epitome of a dreamy European getaway, is still a buzzing hotspot for travelers looking to experience the best of what the continent has to offer.

Paris never ceases to enchant visitors with its plethora of iconic attractions – the likes of the Eiffel Tower, the Louvre, the Arch de Triomphe, the Tuileries Garden, the Musée d'Orsay, and the Notre Dame Cathedral are the types of landmarks that young travelers dream of ever since they make their first bucket list.

view of the Notre Dame Cathedral, France

However, the country boasts an endless array of treasure troves beyond its capital.

Those seeking to be mesmerized by vast lavender fields and picturesque villages will find Provence to be just what they’re looking for and more, whereas those looking to feel spoiled in a glamorous beach resort can’t go wrong with any place along the stunning French Riviera.

cote d'azur, French Riviera

4. Spain

Spain, a perennial favorite among travelers, will stun you with its vibrant culture, natural allure, and otherworldly cuisine. 

From the architectural wonders of Barcelona to the flamenco rhythms of Seville, Spain offers such a diverse range of experiences that no visitor, regardless of their preferences or background, will ever feel bored during their travels here. 

View of Barcelona from the park at sunrise

The Balearic Islands, which just recently reached a new significant milestone, continue to attract millions of sun-seeking tourists through their world-class beaches and buzzing club scene. 

However, it’s worth noting that Spain’s rise in popularity this year is at least partly owed to the vastly improved infrastructure system, with modern airports and high-speed rail networks making getting in, out, and around the country (probably the worst part of the travel experience) feel like a breeze.

3. Portugal

Few countries experienced the kind of record-breaking summer Portugal did this year, and the country’s emergence as a top travel hotspot was anything but coincidental.

aerial view of lisbon portugal with rainbow

When a rich maritime history, awe-inspiring landscapes, and warm hospitality come together with reasonable prices, most travelers will inevitably rush to experience the once-overlooked European gem.

Whether you want to indulge in the vibrant culture of Lisbon, marvel at the terraced vineyards of the Duoro Valley, or lounge on the golden beaches of the Algarve region, Portugal is the ultimate place to be.

2. Croatia

Nestled along the picturesque Adriatic Sea, this underrated Balkan country has seen an unprecedented tourism surge this year, and for good reason.

rooftops of Old Dubrovnik Town Croatia

Between Dubrovnik with its stunning medieval architecture, Split with its imposing Palace, and the breathtaking Plitvice Lakes National Park, Croatia leaves tourists feeling like they’ve been missing out on one of Europe’s best-kept secrets for far too long.

1. Turkey

Turkey’s meteoric rise to mainstream popularity has been nothing short of remarkable. 

Though the country has always piqued travelers’ interest through its ornate mosques, idyllic landscapes, and exceptional food, traffic has never quite reached the types of heights we’re seeing now.

With a plethora of stunning, attraction-filled destinations like Istanbul, Antalya, Cappadocia, and Edirne, travelers will be spoiled for choice when crafting their Turkey itinerary.

Aerial view of Istanbul, Turkey

Having had the luck to visit the country a couple of times, my main advice would be to be realistic with your plans, and if possible, spend as long here as your schedule allows.

Turkey, along with its most popular cities, is far vaster than you’d think, and with so much to see and do, you’ll want to spend at least a week here to fully take in the best of what the country has to offer.

blue lagoon oludeniz turkey on turkish riviera

Moreover, I can’t recommend hiring a professional guide enough – between the chaotic streets, unfamiliar customs, and language barrier, having a local help you navigate your surroundings can make your experience feel that much more effortless.

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Sunday 26th of November 2023

Well, this must be an US American site. Turkey is not Europe. Also if it will called like this again and again by US Americans. A part of Istanbul is Europe and some area west of it. But not Antalya, Edirne, etc.!!! 🤷🏻‍♂️


Sunday 26th of November 2023

@Strasbourger, Oops, forgive my haste and error. I was being hurried. But Edirne is still west of Istanbul and therefore European. :-)


Sunday 26th of November 2023

@Strasbourger, And just a friendly reminder, the part of Turkey that is in Europe is some area east of Istanbul, not west of it.


Sunday 26th of November 2023

@Strasbourger, I agree that Turkey was a weird choice, but Antalya, Cappadocia,and most of Turkey are considered Asian by US Americans just as they are by you. But Edirne is most definitely in Europe. If you're going to rail against the geographic knowledge of an entire nationality, please at least make sure you're own house is in order.


Sunday 26th of November 2023

@Strasbourger, yeah true but Europe r Hippocrates they add n sub when it suits them because half is in Europe istanbule is in Europe but the capital is not