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This Stunning U.S. City Was Just Named One Of The Most Underrated Travel Destinations In The World

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While some destinations have become widely overrated, others don’t get their due, and it seems like travelers in 2024 are planning to change all that.

That’s why The Washington Post recently released a list of the 12 most underrated places across the world where you can take in all the joys of travel without the overinflated prices and suffocating crowds.

Throngs of visitors enjoy the spring tulips in the formal gardens of Biltmore Estate. The conservatory is seen in the background

Among some of Italy’s, Japan’s, and Mexico’s most gorgeous destinations, there was one North American city that stood out thanks to its natural allure, understated charm, and fantastic food scene.

Below, you’ll find just a couple of the reasons why Asheville, North Carolina is one of the most underrated travel hubs not only in the U.S. but the entire world.

The Understated Allure Of Asheville

Most of Asheville’s unmistakable charm lies in its unassuming beauty – a place that stuns you with its landscapes and cultural scene without ever coming off as pretentious.

asheville, north carolina at sunset

Unlike the bustling metropolises where movement is never-ending and a symphony of traffic and police sirens follow your every move, Asheville gives visitors all of the perks of being in a mid-sized city without any of the chaos.

It, thus, comes as no shock that the North Carolina gem is a haven for artists who feel inspired by the region’s openness and beauty to create some truly breathtaking pieces, so if you’re ever in Asheville, exploring the local galleries and live events, mainly concentrated in the River Arts District, is a must.

river arts district sign, asheville

The Perfect 4-Season Climate

What makes Asheville the perfect travel destination year-round (besides the thriving arts scene) is the fact that this is one of the only places in the entire U.S. where you can actually experience the perfect 4-season climate.

Right now, temperatures are ranging between 30°F (-1°C) and 59°F (15°C), whereas light layers of snow are common all throughout winter.

the blue ridge mountains covered in snow, near asheville, north carolina

Come spring, though, you can expect temperatures to rise into the mid-60s and flowers to bloom, only for summer to come in all humid and hot, perfect for a nighttime barbecue.

Fall completes the annual cycle, transforming the city into the perfect setting for the type of picturesque hikes and scenic drives you’ve only seen in movies.

You’ll Be Surprised With How Much There Is To Explore 

When I said that there’s much more to Asheville than its artistic spirit, I meant it.

Don’t let the city’s small size fool you – there’s so much to do and see here that no matter your preferences, your only struggle will be prioritizing the things you want to experience the most.

biltmore estate, Asheville, North Carolina

If you’ve never been to Asheville before, some must-see attractions to add to your itinerary include the iconic Biltmore Estate, the Appalachian Highlands, and the Great Smoky Mountains National Park.

Now, since consumer prices in the city are a bit above the national average, those trying to stick to a strict budget might be wary of creating a miles-long list of things to do in Asheville- don’t be.

I’m here to tell you there’s nothing to worry about.

Great Smoky Mountains National Park

There’s plenty to experience in the city even on a shoestring budget, like exploring the River Arts District, browsing the fresh produce in the Asheville City Market, hiking through the Craggy Pinnacle Trail, or taking some frame-worthy pictures in the Montford Historic District.

The City Of Beer And Great Food

While the allure of the jaw-dropping views and fun events can’t be overestimated, what really sets Asheville apart from other mid-sized cities of its kind is the fascinating food scene.

The North Carolina hub has often been nicknamed “the city of beer” thanks to the fact that here, you’ll find more breweries per capita than in any other place in the country – so beer lovers, this is your chance to shine.

a flight of samples of craft beers

Even if you’re not a beer expert by now, taking the Asheville Ale Trail will help you explore the city’s many, though all equally delicious brews – who knows, you might even find your next favorite drink.

Food lovers, on the other hand, will appreciate the local farm-to-table ethos and the fact that chefs here draw inspiration from the surrounding Appalachian region, creating must-try dishes like fried okra, cast-iron cornbread, and the famous Appalachian trout.

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Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.


Monday 12th of February 2024

This is so true. Asheville has everything except a beach. I love it here,!

David Ownbey

Sunday 11th of February 2024

If anything, Asheville is OVERrated, and pretentiousness runs rampant. I live here, there's a lot to love, still, anything but an underrated destination.


Monday 12th of February 2024

@David Ownbey, leave then? Sounds like you’re the pretentious one.


Sunday 11th of February 2024

What does underrated even mean? Asheville brings in $3 billion a year from visitor spending, and Buncombe County gets almost 50 tourists per resident. A vacation there is not cheap. Is the measure of success as a destination having to take steps to limit visitors?