Virgin Atlantic, the British airline founded by eccentric billionaire Richard Branson, has debuted its new leisure space that's to be a key feature on several of its aircraft. Known as “The Booth”, it's set to be a stylish zone designed to offer passengers comfort and a space to relax when cruising thousands of feet above the ground.
A winner of several awards in the past few years, Virgin's new social space is typical of their forward-thinking, innovative approach to travel, and could help tip the balance in their favor when it comes to passengers booking a flight for the highly-competitive Trans-Atlantic route. Here's everything that we know so far about the booth, including some of its key features, which flights it will feature on and what the airline had to say about their latest addition to the flying experience.
The Booth – Information For Travelers
The Booth is a comfy, bar or restaurant booth-type space for two passengers, providing an intimate space to relax with a drink when flying with the airline. It is the latest update to Virgin's onboard spaces and is set to feature on a handful of Virgin's Airbus A350-1000 aircraft. The Booth will replace The Loft as Virgin's primary social space onboard, freeing up space for more economy and premium economy class seats in the process.
Speaking about the new addition to their aircraft, Virgin Atlantic Chief Customer and Operations Officer Corneel Koster said:
“We’re famous for our onboard social spaces and the introduction of The Booth elevates the customer proposition for our leisure travellers to new heights. We love creating brilliantly different experiences, which is why we’re always evolving our ideas to offer something different and exciting in the air and on the ground.”
The Booth is set to make its debut later this year in December. Passengers flying between London Heathrow and Orlando airports will get to experience it first, with the feature also set to expand on routes to destinations such as Barbados in the new year.
As of yet, there have been no details released about how passengers can get to enjoy the space, so it is not yet known if it has to be booked in advance by travelers before they board their flight.
It's also unknown at this time how long passengers can book the space for, as it's been suggested it might be in hourly increments.
Social spaces onboard Virgin Atlantic aircraft aren't a new phenomenon. Several Virgin aircraft have such spaces on board already, with The Loft being a prominent example of a social space they already offer. Virgin's Loft is an open-plan space onboard their Airbus A350-1000 aircraft that offers a more social space for passengers to relax, accommodating more passengers than The Booth is able to, and it is equipped with seat belts for passengers in the event of mid-flight turbulence.
Whereas The Loft was known for its chandelier, The Booth will come equipped with more amenities for travelers to enjoy. The space features 27-inch monitors that can display art, live shots of the aircraft or other practical uses. The booth also comes equipped with a table in the centre that separates the two guests using the space, creating an intimate, face to face setting for travelers.
Flights carrying The Booth will seat 397 passengers. There will be 16 upper-class suites at the front of the plane, followed by 56 premium economy seats and 325 economy seats at the aircraft’s rear.
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