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Why This Iconic Winter Sun Destination Keeps Breaking Tourism Records

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Since the world reopened for tourism and normality was reinstated, Dubai has been making headlines as one of the fastest-growing destinations in the world.

The jewel in the Middle Eastern crown and a global financial hub to trump all others, it continues to attract millions of visitors who keep flocking into the newly-built, bucket-list desert metropolis for their sunny getaways, and you may be wondering why.

View Of Dubai Beach, United Arab Emirates, Middle East

This year, arrival figures for Dubai International Airport (DXB), the main gateway into the city and the wider United Arab Emirates, are set to surpass the pre-pandemic record year: as many as 88.6 million passengers are expected to have transited or landed in DXB by the time 2023 wraps up.

This is moderately higher than in 2019, when 86.3 million travelers were recorded, and further proof record-breaking Dubai is a global tourism leader, considering the lackluster performances from many of its competitors, which are still lagging behind in their path to recovery.

This begs the question: what's behind Dubai's success story?

woman in front of the Burj Khalifa and the Dubai skyline

Why Is Dubai So Popular?

For starters, Dubai is a highly technological, incredibly developed city that is always reinventing itself.

Between now and 2027, as many as 30 new state-of-the-art hotels will be unbolting their doors in the Emirati gem, with noteworthy mentions for One&Only One Za'abeel, opening as early as December 2023.

Featuring a sky concourse lined by high-end eateries, with menus curated by celebrity chefs and a stunning panoramic pool, we are certain the 229-room property will add to Dubai's already-extensive portfolio of award-winning tourist accommodations.

Infinity Pool Overlooking Dubai, United Arab Emirates

In the next few months, you should expect the Palace Dubai Creek Harbour to bow, a companion to the Address Grand Creek Harbour, which began hosting earlier in 2023, as well as The Lana (previously the Dorchester Dubai), and a 30-storey-high, glitzy hotel tower perched on Dubai Marina.

Of course, we are still keeping our fingers crossed for the imminent launch of the promising moon-shaped hotel and its zero-gravity zone.

Other than hotels, a brand new attraction is debuting this winter: Global Village Dubai has announced Mini World, a family-friendly collection of the world's most iconic tourist landmarks scattered across 10,300 square meters.

Aerial View Of The Palm Jumeirah Island, Dubai, United Arab Emirates, Middle East

Mini World will be home to a Mini Golf area, a ‘Wonder Stage' picnic area, and a food court.

This Is Why Tourists Love Dubai

All in all, visitors love how exciting, functional, clean, and safe it is.

Crime rates across the Dubai Emirate are much lower than those of other industrialized nations. As the United States Department of State has ruled, ‘crime generally is not a problem for travelers in the UAE‘.

Additionally, Dubai caters to every single subcategory of traveler, from millionaire visitors seeking exclusivity, down to your average tourist simply hoping to experience life in the Emirate without breaking the bank.

A Woman Walking In Downtown Dubai With Burj Khalifa In The Background, United Arab Emirates

With cheap, yet amazing hotels like the Rove Downtown offering overnight rates as low as $115, or even the Ibis Dubai Al Barsha Hotel, where a single-night stay will set you back by a reasonable $74, Dubai has not turned its back on budget-conscious travelers.

If it's luxury you're after, the 4-star Radisson Beach Resort Palm Jumeirah is hosting this season, with prices starting from $221 for a Superior Room. You should also consider adults-only W Dubai – Mina Seyahi, at $313 per night, and the majestic Taj Exotica Resort & Spa, at $299 per night.

While other global destinations have settled into a comfort zone and continue to rely on the same set of attractions and obsolete promotional campaigns they have had for decades now, Dubai is constantly striving to be more magnificent, larger than life, and just better.

Aerial View Of The Dubai Marina, Dubai, United Arab Emirates

It is a city that, regardless of whether you're a frequent visitor or you're arriving there for the first time, you will be mesmerized by: as it was only laid out in the early 2000s, it is yet to see the peak of its development boom, and the manmade wonders are truly numerous.

From an indoor ski station in the heart of the Gulf desert to the tallest skyscraper built by mankind to a floating, luxurious archipelago of multi-million villas shaped like a palm tree when observed from a high point, Dubai is the textbook example of a futuristic city.

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