The Mexican Brewers Plan To Open In Late Spring
The beer brand Corona is set to open its very own private island in 2022. But before any revelers anticipate a beer fueled party island, they should check the not so fine print.
Corona Island is the newest addition to Corona’s continuing commitment to environmental protection.
Announcing the island with a short video on their instagram account, the island looks stunning and claims to be made with 100% natural materials.
The tiny island will be built around sustainability, and is striving to become the first island to become fully “Blue Verified” by Oceanic Global. This simply means they must meet an extremely high standard of single-use plastic elimination measures, as well as running responsible waste management systems, among other attributes.
Interestingly enough, the island won’t be open for everyone. Part of Corona’s initiative surrounding the island will be to keep the numbers of people to an absolute minimum. The first visits to the island won’t be paying customers in the traditional sense.
Currently, the only way to visit the island is one of two ways:
- Residents of the following countries have an opportunity to win an all-expenses paid trip to Corona Island in 2022. Each country will have its own enter-to-win mechanic whether it’s earning miles through product purchases, collecting stamps or finding a golden ticket.
- This Giving Tuesday, a global auction hosted by CharityBuzz will offer one winner and nine guests an exclusive private island experience. The grand prize includes an all-expenses paid week-long stay on Corona Island in 2022. Auction proceeds will benefit Oceanic Global and will be open to non-U.S. residents only.
As to whether the island will eventually open for traditional visits, that information is unclear, but it seems the destination will be as much about learning as it is about relaxing.
Many of the activities found on the island will be rooted in environmental understanding, and guests will even be trained on arrival in sustainable practices while there. Other activated on the island feature plastic-free living workshops, meditation classes, and visits to the on-site farm which is the source of all the food and drink available there.
Felipe Ambra, the Global VP for Corona made this statement.
“Corona Island is unlike anything we’ve ever done before. As a brand that’s so deeply connected with nature, we wanted to pay respect to and celebrate the natural environment that supplies our 100% natural ingredients. Now more than ever, people have a need to safely reconnect with the outdoors. We’re inviting people from around the world to come together and combine education with responsible tourism. Our hope is that when guests return home, they’ll have fallen in love with nature again, and will be re-energized to be better global citizens in their communities. When people are in love with someone or something, they always do their best to protect it—that’s our objective with Corona Island.”
It’s definitely not Corona’s first venture into environmental sustainability. This year, they were able to announce they were officially net neutral for plastic use. Their creative ways of cutting plastic use have drawn attention over the years, including making six-pack rings with plant based materials, predominantly spent barley and wheat from their brewing process. On top of this, they’ve partnered with Parley for the Oceans to help protect 100 islands across the world from marine plastic pollution.
Whether they move forward in a more public manner in the future will remain to be seen, but the project is an exciting one, and may hopefully inspire other resorts and islands across the world to experiment with similar strategies.
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This article originally appeared on TravelOffPath.com