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Los Cabos Becoming The New Cancun As Popularity With Americans Tourists Soars

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Ever since it opened up for tourism following Covid, being one of the first in the Western Hemisphere to do so, Mexico has been smashing arrival records. Its numerous beach hotspots are now some of the world's most sought after vacations, and while Cancun has seen a notorious, albeit expected surge, it is bowing out as another promising destination takes center stage: the up-and-coming Pacific gem of Los Cabos.

Aerial View Of Los Cabos, Mexico

For years, Mexico's Caribbean coast had been at the forefront of the country's tourism campaign, and judging by its pristine nature and vast cultural wealth, we can certainly understand the appeal. However, from the moment restrictions were dropped and flight frequency increased, Cancun – and the wider Caribbean – did not bounce back as fiercely as this other competitor.

That's not to say it's doing bad – it is surely smashing records – but wait until you see Los Cabos' numbers:

Los Cabos Is The Hottest Destination In Mexico Right Now

Cabo San Lucas In Mexico, Pacific Coast

According to the Los Cabos Tourism Trust (Fiturca), the influx of both domestic and international tourists in the region has far exceeded earlier expectations for the first semester, being now 24% higher than they were compared to 2019. In total, that translates into more than 2 million arrivals, or roughly 7.8% of all Mexican air traffic overall.

From January to May 2022, Mexico welcomed 25.4 million tourists, a 25.9% increase over previous years, and a truly phenomenal comeback for the Latin American hub when other countries like Canada and Australia, who opted for a hard-stance pandemic approach, continue suffering heavy losses – even after loosening curbs, which Australia did perhaps too little too late.

Tourist Landmark In Cabo, Cabo San Lucas, Mexico, Pacific Coast

Back to Los Cabos, accounting for nearly 8% still doesn't comprise a clear majority, but this is where things get really interesting. It is is yet to see an overwhelming wave of tourists other places like Cancun, Tulum, and even Mexico City normally deal with during the peak travel season, but it is growing, and doing so at an abnormally fast rate – much faster than Cancun even.

Its figures may be far lower at present, but compared to the saturated Cancun, which posted a laudable, yet more moderate 10% increase over 2019 figures, at least up until July, Los Cabos' recovery so far is proving much more solid (and stronger). Keeping the momentum, it should be on track one day to possibly beat Cancun as the top Mexican destination.

Loving Couple Walking Into Sunset At A Beach In Mexico

Who Is Behind Los Cabos' Surprising Success?

Of course, the Caribbean's reigning queen will be a hard one to overthrow, but it's also a fact that Los Cabos is closing on her, holding the potential to outpace other racers by year's end. Of course, Americans play a huge part in making Los Cabos such a hot topic right now. 22% more of them have visited in 2022 versus 2019.

Whale Sighting Close To Los Cabos, Mexico, Pacific Coast

Out of those, 23% hail from Los Angeles, 16% from Dallas and 14.7% from Phoenix. Lastly, Fiturca mentions private jet operations in the area have been skyrocketing as well, up to 81% more than the pre-pandemic era. Before eyebrows are raised, flying private is actually way more affordable than many here think.

This newfound success isn't attributed solely to international visitors, either: more Mexicans are being drawn to this trendy hub, up 34% from 2019 (as per Fiturca). Mexico City residents, including both Mexicans and American expats living in the metropolis, make up precisely half the sum, with Tijuana trailing behind at 19.1%, Guadalajara at 13.5%, and the rest of Mexico at 17.4%.

Cabo San Lucas Waterfront, Pacific Coast

Elsewhere in the hospitality sector, hotel room occupancy reached 75% in Los Cabos, 54% more than 2019, proving the municipality's world-class resorts and luxury accommodations are now rivaling Cancun's once-untouchable Hotel Zone. Taking these data into account, and its rising popularity among Americans, what makes Los Cabos so great in the end?

Los Cabos Is The Quintessential Mexico Combo

San Jose Del Cabo's Historic Center, Pacific Coast, Mexico

Worry not: we have taken it upon ourselves to list a few of the main reasons:

  • 93% of visitors report a positive experience vacationing here
  • Los Cabos has some of the cleanest beaches in all of Mexico
  • As it is not located in the ever-warmer Caribbean, its coastline is not usually blanketed by dreaded sargassum seaweed
  • The local Cabo del Sol golf course was named best in the country
  • It is particularly popular among LGBTQ+ travelers for being a diversity friendly and inclusive destination

We don't know about you, but these are all good enough reasons to make Cabo our next winter getaway. How about you?

Read More:

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Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, hotel, airline, or other entity. This content has not been reviewed, approved or otherwise endorsed by any of the entities included within the post.


Monday 22nd of August 2022

Everything in Cabo is twice the price.


Saturday 20th of August 2022

"of course" many of the beaches are NOT swimmable...due to waves / surf. actually this will surprise many. which means more people crowding into those that do. but i think a lot of folks just hang out at hotel pools.

swimmable beaches are a little harder to get to.

got my fill of baja the last couple of years...done. 1 of them occurring when travel was super low. late 2020 / early 2021 super cheap first class flights.


Friday 19th of August 2022

I am not a fun of Cancun, not only because of the sargassum, but especially because of the corruption in that State, including the heavy presence of police that have nothing better to do than rob tourists along with all those taxi drivers who enjoy a monopoly because the State doesn’t allow Uber and such. I hope Baja California won’t do the same mistakes and focus more on tourist quality. I agree with the points made above, such as cleaner beaches, and also amazing sea life. There are also a lots of mountains which Quintana Roo doesn’t have. There are also a lot beaches with no one to see.

Baldonick Fernandez

Friday 19th of August 2022

Very hot and no wind!! Very very overpriced, they are better options than Cabo…


Saturday 20th of August 2022

@Baldonick Fernandez, if you want cooler and more windy, you need to stay on the Pacific side. Cabo has the amazing choice between the Pacific and the sea of Cortez.